Deklarify
Filings from SEC EDGAR · prices under licence
Company comparison

Alphabet Inc. vs Meta Platforms, Inc.

Both earn heavily from digital advertising, while their products, other businesses and reporting mix differ.

Alphabet Inc. report · GOOGL financials · Meta Platforms, Inc. report · META financials

Price data through 2026-09-15 for GOOGL and 2026-09-15 for META. Filing periods shown by the reports are 2026-06-30 and 2026-06-30. Matching report-level filing periods do not prove that every metric covers the same window. The reports use the same financial profile.

Drawdown is the largest fall from a prior peak in the covered history. Annualized volatility describes how widely returns varied; neither measure predicts what happens next.

GOOGL
Services-Computer Programming, Data Processing, Etc.
Stronger on
4 – 0
of 4 measures
META
Services-Computer Programming, Data Processing, Etc.

If you had put $1,000 in, five years ago

Price only, dividends aside. The past does not repeat, but it shows what kind of ride each one has been.

Amount · updates as you type
$
GOOGL▲Doubled
$2,400
+$1,400
gained
Your $1,0002.4× your money
You would be up $1,400 on your $1,000.
Along the way it fell 44.3% at its worst. It beat META over the last twelve months.
META▲Grew
$1,781
+$781
gained
Your $1,0001.8× your money
You would be up $781 on your $1,000.
Along the way it fell 76.7% at its worst.

Measure by measure

Good on its ownMiddlingPoor

Two things are marked on every row: which company is stronger, and whether that figure is any good in absolute terms. Winning a row does not make a number good.

Five-year returnTotal return · higher is better

What the share price did over the whole window we hold prices for.

GOOGLStronger
+140.0%
0%1.8× apart200%
META
+78.1%
Over the window on file GOOGL returned +140.0% against META’s +78.1%.
Last twelve months12-month return · higher is better

The most recent year on its own. A large five-year figure can hide a flat stretch right now.

GOOGLStronger
+37.1%
0
-15%49.5 points apart50%
META
-12.3%
In the last twelve months GOOGL returned +37.1% and META -12.3%.
Worst dropMax drawdown · a shallower fall is better

The largest fall from a high to the low that followed it. This is what holding it would have felt like at its worst.

GOOGLStronger
-44.3%
Middling
-100%1.7× apart0%
META
-76.7%
Poor
GOOGL’s worst fall from a peak was -44.3%; META’s was -76.7%.
Typical year’s swingAnnualised volatility · smaller is calmer

How far the price wanders in an ordinary year, up or down.

GOOGLStronger
32.1%
Middling
0%12.8 points apart60%
META
44.9%
Middling
GOOGL swings about 32.1% in an ordinary year, META about 44.9%.
So which one
GOOGL is stronger on every one of the 4 measures we can compare.

GOOGL is stronger on the five-year return, the last twelve months, the worst drop and the typical year’s swing.

Not advice. Every read above compares figures on file against ordinary ranges. Which one suits you depends on how long you can leave it alone and how much of a fall you can sit through.